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  • 18
    May
    2012
    3:50pm, EDT

    Social media and privacy: A panel discussion

    On the heels of Facebook's IPO, msnbc.com's Bob Sullivan joins consumer advocate Jeff Fox and social media commentator Steve Rubel for a Web chat about the state of privacy in a social media-obsessed world.

    Welcome to the hangout on social media and privacy, powered by Google+, conducted on May 18. 

    Our panelists are: Bob Sullivan, author of msnbc.com's Red Tape Chronicles, Jeff Fox of Consumers Union and Steve Rubel of the public relations firm Edelman. You can read a bit more about them below:

    Questions were submitted at msnbc.com's Google Hangout or by tweeting using the hashtag #talkprivacy.


    • Bob Sullivan is an award-winng journalist and author of The Red Tape Chronicles on msnbc.com. He also is the author of three books, including the 2008 New York Times Best-Seller, "Gotcha Capitalism," and the 2010 New York Times Best Seller, "Stop Getting Ripped Off!"
    • Steve Rubel, executive vice president for global strategy and insights at Edelman, the world’s largest independent public relations firm. He’s also a frequent social media commentator.
    • Jeff Fox, technology editor at Consumers Union. He was responsible for this month’s Consumer Reports cover story on Facebook and privacy. 

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  • 13
    Feb
    2012
    1:25pm, EST

    'Romney' means defecate? Candidate facing a Santorum search problem

    By Bob Sullivan, Columnist, NBC News

    It appears that Mitt Romney now has a Rick Santorum Internet-age problem.

    Recall that Web users who search for "Santorum" using a tool like Google are immediately confronted with a parody site that offers a faux definition of the word "santorum" which is not suitable for work or polite conversations.  Within the past few weeks, enterprising Romney-haters have pulled off the same trick, albeit at a slightly less tasteless level.

    Searching for Romney using Google now yields a page defining the term Romney as "to defecate in terror" within the first five links or so, reports Danny Sullivan of SearchEngineLand.com.  (Go ahead, try it for yourself).


     

    Clicking on the site brings visitors to a Web site called "SpreadingRomney.com" which echoes the SpreadingSantorum.com site.  The page repeats the definition and links to a story about Romney's ill-fated family vacation that include a lengthy trip with the family dog strapped to the roof of the car.

    "I don’t recall seeing it recently, so it appears to be a new gain,"  Sullivan wrote in a blog post about it.

    Follow @RedTapeChron

    The rise is unusually meteoric, and almost certainly signifies a concentrated effort to game Google's ranking system. In fact, Sullivan uncovered a page at DemocraticUnderground.com encouraging people to "Google Bomb" the SpreadingRomney site.

    (Geeks would say this technique isn't, strictly speaking, a Google bomb. But it certainly must feel like one to the Romney camp).

    The site launched on Jan. 10, site creator Jack Shepler told Sullivan. He also said he's not affiliated with any campaign, and created the site just to be funny, "and to make a point."

    It got a boost when msnbc's Rachel Maddow mentioned it during her show two days later, but that hardly justifies the high Google ranking. SpreadingSantorum has been around for years, has attracted thousands of links the old-fashioned way, and the site offers real points of debate about gay rights debate.  SpreadingRomney.com is hardly more than a blank page, yet still managed to fool Google and Microsoft's Bing. (Msnbc.com is a joint venture of Microsoft and NBC Universal.)

    We've discussed earlier how political entities can trick search engines, and why Google seems to let this go on as a form of political speech.

    Sullivan supports that concept, but the quick rise of SpreadingRomney.com might be changing his mind a bit.

    "For this site to leap-frog ... others, it creates all the same issues that Google initially encountered with real Google bombs, the impression that anyone can fire off a linking campaign and make it into the top results for anything," he said. "Certainly Google should take a harder look at why its algorithm rewarded a site with so little substance to it."

     

    *Follow Bob Sullivan on Facebook     
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  • 25
    Jan
    2012
    2:05pm, EST

    Google's privacy policy change: What the fuss?

    By Bob Sullivan, Columnist, NBC News

    UP FOR DISCUSSION

    Because Thursday is Data Privacy Day, and thanks to Google's new privacy policy, Tuesday was “You’ve Lost More Privacy Day,” Helen Popkin and I began a dialog, one that will continue tomorrow in an open chat with readers.

    From: Helen Popkin
    To: Bob Sullivan
    Given that the privacy policies for all Google products just got put in a BlendTec, and Facebook, Twitter and MySpace programmers have put together the “Don’t Do Evil” search engine, is it time to talk about what Google is really risking here?

    -------

    From: Bob Sullivan 
    To: Helen Popkin

    I have two immediate thoughts.

    1) I think most users believed this “shared across all Google properties” thing was already true.  I mean, maybe you don’t quite connect YouTube video with Gmail ... but your Gmail ads already “read” your email. So what if they reflect recent videos you’ve watched, too?  I think this idea of data sharing across divisions is standard across financial services companies (why Bank of America customers get offers from Merrill Lynch). In other words, is this *really* new? Remember the old Larry Ponemon privacy interest scale which says that 60 percent of Americans say they care about privacy, but their actions belie their words; 33 percent say, “I have nothing to hide?” and only 7 percent are really privacy activists willing to take steps to protect their privacy. I suspect most users won’t notice this change, or if they do, it won’t be enough to nudge them to change their search engine habits.

    2) The risk Google is taking here — and I think it’s a big one — is in blending Google Plus contributions with its search algorithm. Google Plus is still largely populated by early adopters, and many of them went there seeking greater privacy controls than Facebook had at the time G+ launched. Now, many avid social networkers there feel betrayed. While the general population tends to forget such insults, early adopters do not.  Many of them are privacy activists, and it’s very bad form to anger your early adopters. On the other hand, SearchEngineLand.com’s Danny Sullivan says that most of the frustration on this point isn’t from Google users — who haven’t complained much at all — but rather from wonks who are raising issues about it. (Read more about this issue here.)

    3) OK, a bonus thought. At a time when Facebook is offering more granularity in its privacy settings (such as they are), Google is killing granularity here. Couldn’t you see some people being OK with all this sharing as long as YouTube wasn’t included? What about the contents of Google docs? If a user finds any of this spooky, there’s nothing he or she can do about it. And that’s trouble. 

    4) OK, bonus thought two: There’s a steady, sad progression where companies like Google and Facebook encroach more and more on privacy, see what kind of firestorm they have to endure, and then try something else. I fear they are learning that the bar for really causing a cause celeb online is very, very high. Bit by bit, these large Web companies are becoming more emboldened by each incident like this.

    5) Last bonus thought. I wonder if Google’s positive vibes from SOPA (“Hey, those Google folks stood up for us against the government!”) will afford the firm a partial mulligan for this.

    ---- 

    From: Helen Popkin
    To: Bob Sullivan

    1) Blah blah blah. If we really cared about protecting our personal information, "password" wouldn't be a popular password and IT managers wouldn't have to enforce regularly changed and increasingly complicated log-ins that require both lower-case and capped letters, numbers, some sort of punctuation, and, I predict in the near future, wingdings. What we really want is a fat lady in a painting to guide us through our stuff, like them lucky kids in Gryffindor, but I digress.

    Your average technology layperson won't care about Google's user data and privacy policy integration until #GoogleIsEvil starts trending on Twitter.

    2) Re: "The risk Google is taking here – and I think it’s a big one — is in blending Google Plus contributions with its search algorithm." See above.  

    That said, Google is for sure getting desperate — hence collating its user data and privacy policies into one super product, while screwing other social networks via its new social search. "Facebook" is increasingly replacing of "Just Google it," in how we operate on the Internet,  and Facebook is capitalizing on its increasing presence as a portal of information by actively courting news outlets, as well as other sorts of information sites — along with e-commerce, of course — to create a strong Facebook presence to attract clicks.

    3) Re: Granular privacy settings. Many people are still operating under Facebook's default settings (which are open to share the most of your info). We like privacy as an idea but in reality, we barely notice. It's a fact of Internet life people are already inured to — the Antiqued Pine Provence Bed, handcrafted in vintage pine reclaimed from floor joints of early 20th-century Midwest barns, which I'll never buy nonetheless haunts via ads on most any non-ecommerce website I visit hours after I leave the Sundance Catalog website where it lives, just because I clicked on the ugly-ass, overpriced  thing once. Once! (Ok, maybe twice.)  Such benign following we hardly notice, and it's right in our face.

    It's not new that your Google search results are impure — your results are already based on your previous Internet behavior. Google's social search just makes that gated Internet community even smaller. Facebook, for all its Google smack talk, does the same thing. People are getting more and more of their information from Facebook, but what we see first on Facebook is based on our clicking behavior on that site, and off as well, depending on how much you've locked down your Facebook privacy.  

    4) Google, Facebook etc., are always seeing what they can get away with. Check out how much both those companies are increasingly spend on D.C. lobbying budgets. Google spent $9.7 million on lobbying in 2011, up 88 percent from 2010. Facebook spent comparatively modest $1.4 million — but it's a 284 percent more than Facebook's 2010 lobbying budget.

    Neither of those amounts are insane compared to other monoliths — Big Pharma is in the triple-digit millions — but those budgets gets bigger every year. Corporations that lobby are also more likely to spend money to get legislation to bend their way than to actually throw it in to something that benefits their customers.

    5) Will Google lose its positive SOPA vibes? Sure, if Facebook has its way. As we saw with SOPA, if you rile up the masses via viral Facebook posts and trending hashtags, anything's possible. As you've already mentioned, Facebook, working with Twitter and MySpace (tee-hee), built a search bookmarklet to circumvent Google's social search — which throws those sites to the dogs — and called it "Don't Be Evil," mocking the guiding principal Google famously declared early on. Oh snap Facebook, Twitter and MySpace!

    It's not the first time Google's had this thrown in its face, but "evil" is exactly what grabbed everyone's attention with SOPA, if another company can make "evil" stick to its competitor, what better way to sway public opinion.

    Helen A.S. Popkin goes blah blah blah about privacy and then asks her to join her on Twitter and/or Facebook. Also, Google+. Because that's how she rolls.

    Here’s a lot more reading material on Don’t Do Evil and the rest of the issues raised by Google’s announcement:

    • Google’s Broken Promise: The End of "Don’t Be Evil"
    • You Call That Evil?   (A good opposing viewpoint)
    • How To: Escape From Google’s Clutches, Once and For All
    • Google Stockpiles Data Ammo Through Privacy Merge, Guns To Win Relevancy War
    • It seems Google's social search is here to stay — Larry Page told employees if they didn't like it, they should hit the road (Google denies that his happened)

     Don't miss the next Red Tape:
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    *Follow Bob on Twitter. 
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    1 comment

    Great article! I think it would be interesting to do this same test in a controlled environment where the owner was somebody you knew!

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  • 10
    Aug
    2010
    9:00am, EDT

    Why smart phones threaten would-be censors

    Google vs. China.  Facebook vs. Pakistan.  YouTube vs. Turkey.  Blackberry vs., well, half the world. If it seems like the Internet is under siege lately, that's because it is.  The cat-and-mouse game between government censors and communications technology is a lot like life along the San Andreas Fault. There are low level rumblings all the time, but every once in a while there's a tectonic shift. 

    But why so many tremors and earthquakes lately? And is it a good idea for multinational, for-profit companies to be the standard-bearers for basic human rights like free speech?  Here are some answers.

    It's been true since the beginning of organized society: Governments hate secrets. By nature, they cannot allow citizens or enemies to communicate in secrecy. That means every new communications technology is a potential threat. Chat rooms, e-mail, encryption, the Web, Twitter -- all have, one by one, come under assault from haters of secrets.

    Now that smart phones have reached the masses, governments around the world are panicky. It's one thing to control citizens' use of e-mail from their bedrooms or cubicles -- in a place like Iran, there are only a few Internet pipes in and out of the country, so it's not hard to shut down the pipes or scan the data flowing through it for offensive or illegal content.  But Blackberry gadgets work differently. They let citizens walk around anywhere with tiny computers that can give users unfiltered access to everything on the Web and enable them to transmit their data with surveillance-busting encryption. If your job is to monitor citizens and keep order, this is an earthquake.


    "We do think that the mobile Internet is where the cat-and-mouse game will play out over the next few years, with the rise of smart phones and ubiquitous 3G connectivity," said Jim Cowie, chief technology officer of Renesys, a firm that analyses Web traffic. "That's especially true in emerging economies like the (United Arab Emirates), where mobile Internet growth is really exploding -- in many cases mobile Internet providers have leapfrogged fixed-line Internet providers."

    Blackberry maker Research in Motion is in the cross-hairs now. On Monday, a ban in Saudi Arabia went into effect, though Blackberry's Messenger service appeared to continue to operate normally. Other bans are threatened in the U.A.E., Algeria, Lebanon, Indonesia and India. But censorship experts expect the battle eventually will affect all mobile Internet devices. That expected escalation alarms Clothilde Le Coz, U.S. director of free speech advocacy group Reporters Without Borders.

    "Mobiles devices such as the Blackberry ones are one way to get … news, share news and comment on it. If even these devices are getting controlled and monitored by the governments, it is a bad sign for freedom of speech," Le Coz said.

    On Thursday, Blackberry CEO Mike Lazaridis threw down the gauntlet, indicating he plans to pick a fight with Arab nations who try to limit his company's service.

    "Everything on the Internet is encrypted," he told the Wall Street Journal. "This is not a BlackBerry-only issue. If they can't deal with the Internet, they should shut it off."

    But privately, the company appears to be in active negotiations with governments in the region. Some of the compromises that have been floated would sound alarming to any free speech advocate's ears. A report in The Economic Times in India said Research in Motion offered to let the Indian government access user e-mail and promised to create a system that would allow monitoring of chats within six to eight months.

    From an architecture standpoint, there's even more to be concerned about. While hand-held smart phones seem to imply great freedom of movement, they may ultimately be easier to control, Cowie said. Countries tend to have far fewer mobile providers than Internet service providers, as the wireless spectrum is highly regulated. That gives governments a lot of leverage in any censorship debate.

    "This might make it a lot easier for governments to censor -- or to implement community-appropriate filtering -- depending on your spin," Cowie said. "There are typically fewer mobile providers in a given national Internet market because of licensing requirements. They have more tightly integrated control over the end user Internet experience."

    Harvard Professor Jonathan Zittrain, who runs the censorship-fighting Web site Herdict.org, takes that argument one step farther. Now that Web users seem to be clustering around a few Web sites and service providers, censors' jobs are getting easier, he thinks. It's hard for governments to censor e-mails flowing in an out of from hundreds of Web mail services. It's much easier to censor all traffic in and out of Facebook.com.

    "(It) could be a game changer, the re-emergence of more centralized umbrellas for activities on the Internet," he said.

    Cell users are rebels
    On the other hand, Cowie thinks mobile Internet users have already shown a disdain for control that will ultimately be the undoing of any attempts at censorship. Smart phone users, for example, have demonstrated their tendency toward rebellion.

    "There was a time when mobile providers thought that they could create a 'walled garden' mobile Internet," he said. "They believed that users would be satisfied with a few kinds of well-tended content on their phones, served up from the provider's own online kiosks.  If the story had ended there, it would have been a government censor's dream -- complete integration of hardware, software, delivery infrastructure and content, in one manageable package.

    'We're all geeks now'
     "However, mobile consumers have pretty clearly indicated that they reject that model. They want access to the entire Internet on their smart phone -- not just a small corner of it, but all their familiar sites and services. They want to be able to jailbreak their smart phones, have carrier choice … and generally have the same freedom to tinker that they have on their desktop. This was a somewhat unexpected outcome, but the masses have spoken. We're all geeks now." 

    If Middle Eastern nations stick to their Blackberry bans, their motivations will remain hazy. Few observers take the claim of national security at face value, and it's possible the ban is aimed as much at halting teen-aged flirting as it is to preventing terrorism attacks. (Thanks, World Blog.)

    What the United Arab Emirates has asked for isn't, on its face, much different from what the U.S. government regularly asks for, said Mark Rasch, former head of the U.S. Department of Justice computer crime unit. 

    During the Clinton years, the federal government engaged in a protracted (and failed) battle to prevent the widespread use of encryption by Internet users. But federal investigators armed with court orders still use wiretaps and other technologies to regularly inspect e-mail, Web and mobile communications. And European nations have saddled Internet service providers with data retention requirements for the purpose of law enforcement investigations.

    There is an important distinction, however, said Rasch, now a consultant with Secure IT Experts.

    "What the UAE is asking for is not fundamentally different from what the U.S. government sometimes asks for," he said. "But while it may not be an unreasonable request, it may be an unreasonable government that is requesting it."

    There are plenty of reasons not to trust foreign nations with the keys to inspect smart phone traffic. However flawed U.S. due process might be, most U.S. citizens would be considerably more uncomfortable with the idea that governments in the United Arab Emirates or India could read their Blackberry messages in real time, or months after they were sent.

    Tala Dowlatshah, another spokeswoman for Reporters Without Borders, said it's important for consumers to realize that countries like the UAE are trying to have it both ways.

    "In recent years, the UAE has implemented a  Draconian  policy toward its citizens concerning the free flow of information," she said. "Clearly the UAE believes in democracy and free markets when it comes to doing big business deals with the West. But when it comes to empowering its own citizens, that's when the country demonstrates how small minded it really is."

    Google's lesson
    But while human rights groups can call attention to the problem, at the moment, the job of fighting on the front lines of the censorship battle has really been left to companies like Google. The firm's well-publicized spat with China earlier this year set the standard for company vs. state censorship battles. Google had happily provided China with a scaled-down Web experience designed to prevent citizens from finding Web sites on controversial topics such as the Falun Gung or the Dalai Lama. But when a scandal erupted that suggested hackers sponsored by the Chinese government had raided Google's servers, the company flipped a switch and began sending Chinese users to its unfiltered Hong Kong site. China, in turn, threatened to kick Google out, a potential body blow to the company's Asian aspirations.

    In the end, Google blinked, but only slightly. It went back to the filtered Chinese site, but added a link to the free Hong Kong site. That earthquake was over, even if the fault line along the China-Google border remains active.

    Zittrain, who praised Google for confronting China, encourages tech companies to think about the big picture -- instead of next quarter's profits -- during censorship fights.

    "It's helpful for corporations to realize they are representing interests and issues that go beyond their customers," he said. Standing up to censorship is the thing to do, he stressed, but it's also good business.

    "In a place like China, if there is a regime change in 15 or 20 years, how might you be greeted if you stood up on principles? Or if you didn't?"

    Become a Red Tape Chronicles Facebook fan and follow RedTapeChron on Twitter.

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  • 17
    Feb
    2010
    9:00am, EST

    EPIC: Google may have broken wiretap law

    By Bob Sullivan, Columnist, NBC News

    If Google wanted to create a quick buzz around its new social networking service, it's certainly accomplished that. Last week, when the Web giant automatically signed up millions of Gmail users for its new Buzz social network, much of the Internet was sent into a privacy tizzy.

    Google announced serious modifications to the service later in the week, but that wasn't enough for the Electronic Privacy Information Center (EPIC). On Tuesday, it filed a formal complaint with the Federal Trade Commission, asking the regulator to order more changes. EPIC also accused Google of violating federal consumer protection law and suggested the firm may have broken wiretap laws, too. 


    While the details of the Buzz privacy dispute can seem esoteric, the main thrust of EPIC's complaint is simple: Google should never have pushed all 37 million U.S. Gmail users into a social networking service without asking, said EPIC Executive Director Marc Rotenberg.

    "E-mail is one area on the Internet where we have a well-understood expectation of privacy," Rotenberg said.  "E-mail is for private messages. You sign up for social networking to communicate publicly with people, Google tried to turn e-mail into social networking, and that's where they ran into trouble."

    The complaint lays out a series of alleged Google missteps that EPIC says constitute unfair or deceptive trade practices that violate the Federal Trade Commission Act. For starters, it says, all users who checked their Gmail account last week were suddenly signed up for Buzz.  While Google offered users a chance to "check out" the service, it didn't give them the option to avoid it.

    "Regardless of whether a user clicked the button labeled 'Sweet! Check out Buzz' or "Nah, go to my inbox,' Google Buzz was activated," the complaint says.

    Gmail account holders who then began using Buzz found their first public posting was essentially a list of their most frequent e-mail contacts.  Buzz decided for itself who users e-mailed most often, then put those users on a list as "followers" and made that list public. Quickly, nightmare hypothetical scenarios were published -- workers who had recently e-mailed about job interviews had their job hunt exposed, for example.   Cheating lovers or spouses were outed.

    "Gmail contact lists routinely include deeply personal information, including the names and email addresses of estranged spouses, current lovers, attorneys and doctors," the EPIC complaint said. "Users were not explicitly warned that their lists would be automatically visible to the public. ... Anyone looking at a newly activated Buzz user's following list would know that the list indicated which people that user communicated with most often."

    In addition to causing potential embarrassment -- or worse – Google may have broken the law by disclosing e-mail contacts, EPIC said.

    "Improper disclosure of even a limited amount of subscriber information by an e-mail service provider can be a violation of both state and federal law," it said. "An attempt by an e-mail service provider to attempt to convert the personal information of all of its customers into a separate service raises far-reaching concerns."

    In a statement to msnbc.com, Google rejected the claim that it had broken the law.

    "The suggestion that Google Buzz may violate federal wiretapping laws is not correct, and so far EPIC has not elaborated on the claim. Google Buzz follows the law, as do all of our services," the statement read.

    Google has already gone through two rounds of revisions with its service, and Buzz now tells new users that frequent e-mail partners will be "followers" unless the user prevents that.  New users now see a list of potential followers -- checked by default -- when they sign up for the service.

    Google's revised start-up doesn't go far enough, EPIC says

    But on Tuesday, Rotenberg said that Google still hadn't gone far enough to address privacy concerns.  Buzz still ropes in Gmail users and their e-mail contacts by default, which can lead to unintended disclosure of personal information, he says.

    Rotenberg said Buzz users should have to actively opt in before Buzz is activated, rather than opt out.

    "It's always about the defaults," he said.

    EPIC has called on the FTC to force Google to:

    • make Buzz a fully opt-in service.
    • cease using Gmail users' private address book contacts to compile social networking lists.
    • give Buzz users more control over their information.

    For a company that has already dealt with plenty of privacy related issues, Google's misreading of public reaction to Buzz is a surprise, said Larry Ponemon, a privacy researcher who runs The Ponemon Institute.

    "It is astonishing to me that a decision was made to release a product that the average person would see as a potential privacy snafu," he said. "Things like this seem to happen because people making decisions just aren't thinking about privacy. … Sometimes companies don't when they are about to release something they think is really cool."

    Ponemon did say that he was impressed with Google's quick response to the controversy, taking only a few days to make changes to the service.

    "They did take it seriously, you could tell they had all hands on deck," he said.

    Rotenberg said Google was more worried about stiff competition in the social media world than privacy.

    "Google tried to take advantage of its market position" by dragging all Gmail users into Buzz overnight, he said, thereby giving the service a running start in the uphill battle to catch Facebook and Twitter in the social networking space.

    That's why he wants the FTC to be more proactively involved in privacy policy.

    "The FTC has had a hands-off policy, leading to some bad business practices," he said.

    Google said in a separate e-mail statement to msnbc.com that it was working hard to make adjustments to its service based on user feedback, and will keep "user transparency and control top of mind.

    "We also welcome dialogue with EPIC and appreciate hearing directly from them about their concerns," the statement continued. "Our door is always open to organizations with suggestions about our products and services."

    Become a Red Tape Chronicles Facebook fan and follow RedTapeChron on Twitter.

     

     

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Bob Sullivan, Columnist, NBC News

I'm a reporter for msnbc.com and I try to write stories that make the world a little bit more fair. My blog, The Red Tape Chronicles, is among the most popular consumer affairs columns on the Web. My recent book, Gotcha Capitalism, was a New York Times best seller. Since 1995, I've written about the troubles created for consumers by both technology, covering topics like privacy, identity theft, computer viruses and hackers.

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